Content That Drives Results
Building a B2B SaaS Content Library That Increased Organic Traffic by 52% & Improved Keyword Rankings 4.5X
When I joined FigBytes in February 2022, they had a small content library of barely a dozen blogs and were only ranking for 97 keywords. This presented the opportunity to establish a stronger content foundation that could increase search visibility while supporting FigBytes' broader marketing and lead-generation efforts.
I planned, created, and optimized B2B SaaS content around relevant search topics, collaborated with subject-matter experts, and expanded the company's content library to increase organic traffic and support lead generation.
With the foundation in place, I continued expanding FigBytes' content program through strategic topic planning, search engine optimization, and consistent content creation. The growing library helped increase search visibility, strengthen organic rankings, and create more opportunities to attract and educate potential customers.
After less than 2 years, I helped FigBytes to:
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Increase organic traffic 52%
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Grow ranking keywords 4.5X, from 97 to 441
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Expand Top 10 search visibility 7X
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Supported lead generation initiatives
If you would like to know how I can help your brand grow its organic traffic and increase lead generation, please reach out via my contact page.
Turning a Trending Topic Into an Evergreen Campaign That Drives Organic Traffic & Qualified Leads
During my time at AMCS Group, it was my responsibility to develop content strategies to support lead generation, brand awareness, and sales enablement. One of the campaigns I developed to achieve these goals was the Fuel Price Volatility Campaign.
The goal of this campaign was to create a set of content assets that would target fleet managers struggling with fuel price instability due to geopolitical issues and educate them on how AMCS SaaS solutions can help.
It was my role to consult our SMEs, plan the campaign, and create the content for the campaign. The strategy I developed for this campaign was to approach it as an evergreen content topic that would also be relevant to current or future global issues affecting fuel prices.
These are the two pieces of content developed for this campaign:
The result of this campaign was increased organic website traffic, dozens of MQLs entering the funnel, and dozens of demo calls being booked.
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Converting One Webinar Into a Multi-Asset Content Campaign That Increases Awareness & Leads
Another campaign I developed at AMCS Group, to support lead generation, brand awareness, and thought leadership, was the AI in Waste Management Campaign.
The goal of this campaign was to use AI tools to repurpose thought leadership insights from a recorded SME webinar to create new pieces of content to target waste management companies and educate them on how AI can enhance or hurt their operations if not handled properly.
I conceived this campaign idea as a means to both develop and integrate AI tools into our internal content marketing workflows as well as expand the use of the insights in the webinar to create more thought leadership content around AI in waste management, which was a departmental goal.
These are two of the content pieces developed for this campaign:
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Blog: The Biggest Mistake Waste + Recycling Companies Make When Implementing AI
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eBook: The Hidden Risks of AI in Waste Operations (and How to Control Them)
The result of this campaign was dozens of MQLs generated, enhanced thought leadership authority, and it demonstrated how AI could be integrated into our content workflows to accelerate content development and how we can repurpose existing expertise into new formats.
Producing Video Marketing Content That Improves Organic Views & Website Traffic
Over my career in content marketing, I’ve helped multiple companies to launch or expand their video marketing content. First at omNovos where I scripted, storyboarded, produced, and edited dozens of product focused videos such as:
Next I led FigBytes’ launch of video content on YouTube including production of a video podcast. This resulted in tens of thousands of organic views and hundreds of website visits from URLs included in YouTube video descriptions. Here are a few of those videos:
At AMCS Group, I helped to expand our YouTube presence by adding YouTube Shorts as a new format of video content to help capture more organic traffic and improve brand awareness. Some of these Shorts include:
