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I specialize in developing end-to-end content strategies, producing high-quality content and video assets for enterprise B2B SaaS audiences, optimizing SEO performance, and developing and integrating AI-driven workflows in content marketing initiatives.
Core Capabilities
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Content Strategy & Demand Generation: Creating lead generation campaigns, managing editorial calendars, and producing high-converting B2B content.
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Content Creation & Optimization: Creating, editing, and optimizing high-impact marketing assets like blogs, eBooks, and white papers for B2B audiences.
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SEO & Organic Growth: Conducting keyword research, building search-optimized content libraries, and driving organic website traffic.
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AI Workflows: Integrating AI platforms (ChatGPT, Claude, Copilot) into content production to streamline research, drafting, editing, and optimization.
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Video Production & Scriptwriting: Scripting, editing, and producing product demos, explainer videos, commercials, and narrative marketing assets.
AMCS Group
Focus: Content Strategy, Creation + AI
My role focused on supporting enterprise B2B lead generation, establishing content strategies, and embedding AI tools directly into daily research, drafting, and optimization workflows.
Key Responsibilities:
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Developed content strategies supporting demand generation, brand awareness, and sales enablement.
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Developed lead generation campaigns encompassing ebooks, blogs, landing pages, webinars, case studies, and social media.
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Standardized AI workflows to accelerate research, content ideation, drafting, and editing.
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Partnered with product marketing and subject matter experts to execute product launch and thought leadership strategies.
Selected Work:
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Fuel Volatility Playbook: Reduce Fuel Consumption with Visibility and Optimization – Researched and developed an eBook translating complex fleet management and operational concepts into actionable enterprise content.
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What Fleet Managers Can Do While Fuel Prices Are High – Authored an article focused on operational efficiency and cost reduction strategies for fleet managers.
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The Biggest Mistake Waste + Recycling Companies Make When Implementing AI – Developed thought leadership article addressing strategic AI adoption in waste management services.
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The Hidden Risks of AI in Waste Operations (and How to Control Them) – Developed an eBook guiding enterprise leaders through operational risk management when adopting AI.
FigBytes
Focus: Content Strategy, Creation + AI
Established FigBytes' content library from the ground up, driving organic traffic growth, building a lead gen pipeline and establishing brand authority across the sustainability and ESG software landscape.
Key Responsibilities:
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Executed SEO content strategies that increased organic search visibility and website traffic.
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Planned, researched, wrote, and published white papers, blog posts, case studies, and email campaigns.
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Managed the editorial calendar and identified high-intent keyword opportunities for buyer personas.
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Translated complex sustainability standards into accessible educational material for enterprise decision-makers.
Selected Work:
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What is ESG Software? – Produced an educational video breaking down core ESG concepts to educate prospects and drive lead generation.
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Intro to ESG Frameworks and Standards – Researched and created a video guide translating sustainability compliance standards for corporate decision-makers.
omNovos
Focus: Video Production + Content Marketing
Led multi-channel video production and content campaigns to communicate complex SaaS capabilities to targeted enterprise audiences.
Key Responsibilities:
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Scripted, produced, and edited short- and long-form video content, including commercials and product demos.
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Developed lead generation materials including web copy, ebooks, blogs, and social collateral.
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Executed SEO enhancements, keyword research, meta tag optimizations, and website copy improvements.
Selected Work:
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Your Customer is Not the Only Person in Personalization – Strategy article detailing customer data personalization approaches.
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Order & Pay Demo – Managed script development, editing, and visual assembly for a video product demonstration.
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PACE for Restaurants Commercial – Authored the narrative script and produced commercial messaging targeting restaurant decision-makers.
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PACE Explainer – Developed an explainer video combining scripting and visual assets to educate prospects and drive product adoption.
Additional Video Content Examples
