Resume
Professional Experience
2024 - 2026
Content Marketing Specialist @ AMCS Group
Following FigBytes' acquisition by AMCS Group, my role shifted focus toward supporting lead generation initiatives, developing the overall content strategy, and establishing more efficient and scalable content workflows.
I used AI tools to streamline research, ideation, content creation, editing, and optimization while continuing to develop content for enterprise B2B audiences.
2022 - 2026
Content Marketing Specialist @ FigBytes (Acquired by AMCS)
My role at FigBytes focused on establishing and growing its content library to increase organic website traffic, improve search visibility, and support lead generation initiatives.
I developed and managed SEO-focused content while building a consistent publishing process and creating content that helped establish FigBytes as a thought leader in sustainability and ESG software.
2020 - 2022
Content Marketing Specialist @ omNovos
During my time at omNovos, I developed, produced, and led the creation process of high-quality, engaging content to support lead generation campaigns and programs, including; videos, blogs, web pages, ebooks, white papers and social media posts.
2016 - 2020
Digital Marketing Manager @ IonRocket
I managed digital marketing campaigns across a variety of industries, using PPC/SEM, SEO, content marketing, and research to help businesses attract more traffic and customers.
I created and managed 1,000+ Google Ads & Bing Ads campaigns and 2,500+ search ads, using data, keyword research, and audience insights to find opportunities and improve campaign performance and ROI.
Academic Background
2013 - 2016
Algonquin College of Applied Arts & Technology | Advanced Diploma Business Administration; Marketing
2008 - 2012
Welland Centennial Secondary School | OSSD
Core Competencies
- Content Strategy Development
- Content Creation and Copywriting
- Video Scriptwriting and Production
- SEO/AEO/GEO Best Practices
- AI Integration in Content Workflows